HOME STAGING SELLS HOUSES

by Gina Williamson

Selling your house? If you haven’t heard of home staging, you are definitely becoming part of the minority. Home Staging is hitting the media in a big way. As a result, home sellers are beginning to realize this as one of the most successful ways to get their home sold, and realtors are jumping on the bandwagon by hiring stagers as a “value added” service to their clients. On top of that, most buyers are becoming less and less interested in homes that will require a lot of initial work on their part. They are looking for “move-in ready” homes. Effective staging accomplishes just that.

So much more than the bygone “paint the walls beige” mindset, staging is a comprehensive, room-by-room process of determining what updates, repairs, rearrangements, paint choices, and editing are needed in order to make your home desirable to your target market. A professional stager knows what to look for, and is able to look at your home from an unbiased, buyer-mentality perspective. Home staging is essentially the art of appealing to the emotion of the buyer.

In a lot of markets, house sales are still in a slump. All the more reason to invest in the services of a professional home stager who will help your home stand out from the competition, and help you move on to the next phase of your life. If you think you can’t afford to hire a stager, you need to ask yourself “can I afford to pay two mortgages?”, or “can I afford to take a huge reduction on my asking price?” Typically, a full staging is still less than the first reduction, which usually starts at $5,000.

“Let's face it- the way we buy and sell houses today has changed, and in this very competitive housing market, the savvy seller has to find a way to stand out. A professionally staged home- a home that has been "merchandised" to sell- will make your home rise above the rest, helping you to sell faster and for more money!” says Gina Williamson of Selling Designs, LLC.

------------------
With an eye for design and a mind for selling, Gina Williamson of Selling Designs just might be the person you need to be talking to if you are trying to sell your home. An interior decorator trained by the internationally-renowned Staging Diva™, Debra Gould, Williamson adds “professional home stager” to her repertoire, someone who will come into your home, evaluate it, and leave you with a detailed list of what can and should be done to make your home more “marketable”.

Launched in November last year, Williamson’s company Selling Designs, LLC, offers home staging consultations, full home staging services, as well as color consultations and interior redesign services. She is a graduate of the Sheffield School of Interior Design. A transplant from Virginia, she now resides on the west side of Cincinnati. You can contact Gina at 513-226-2754, or visit her website at www.sellingdesigns.com.